![]() However, is the lower price actually benefitting the writer? That's a more difficult question to untangle. In both the first piece and the second piece, case studies indicate that sales jump when the price is lowered from $2.99 to 99 cents. Then, Chuck dropped the price to 99 cents, and the sales jumped to 124 copies in 4 days (on pace to sell 200+ copies in one week).Ĭhuck's post also tackles some questions that I think are rather interesting concerning how to price e-books: Are you chasing readers or money? Basically, the book was selling 40 copies per week. ![]() In the post, Chuck breaks down the results of lowering the price point on one of his novels. The second piece was brought to my attention by ChuckWendig: " The $0.99 Sale: Results Are In," which is a post by Chuck on his Terrible Minds blog. But if that's what a writer needs to do to sell books, then that might be the only way to build a readership. The lower price points sell better, but they also de-value the product. In the article, Carnoy looks at some case studies of how some authors have lowered their e-book prices to 99 cents, despite the fact that the optimal royalty from Amazon is for books that are priced at $2.99 or higher. The first piece was brought to my attention by JaneFriedman: " The rise of the 99-cent Kindle e-book," by David Carnoy. ![]() However, some recent pieces I've read online has me wondering about what the best pricing strategy might be for e-Books. Of course, writers who publish books probably would like both more money and readers. ![]()
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